This week, TikTok has signed a deal with the digital rights agency Merlin which is reported by TechCrunch.Now TikTok users can use music from indie music labels with Merlin in their creative videoes.
TikTok is a video-sharing social networking service owned by ByteDance which was formerly musical.ly.Users can shoot, edit, and share their short videoes through the app. The app incorporates many popular features like VR-type filters, lip-sync and animations. It might be the world’s fastest-growing social media app.
Similarly, Merlin is the global digital rights agency for independent music labels. It has helped countless independent music to get value in the digital market.
So with this deal between TikTok and Merlin, we can know that
- It might challenge other top music services like Spotify, Apple Music, and Amazon Music services.
- It will help publishers to earn extra money from usage on TikTok videos.